Saffron Indian Cafe Durham had built a strong local customer base through authentic Indian cuisine, curries, biryanis, and takeout-focused dining experiences.
As online ordering demand increased, the restaurant wanted to strengthen direct website ordering while improving profitability and customer retention.
After transitioning from Clover Online Ordering to Choose Online Ordering, Saffron Indian Cafe Durham transformed its direct ordering experience into a significantly stronger growth and customer engagement channel.
Before implementing Choose Online Ordering, Saffron Indian Cafe Durham was using Clover Online Ordering.
A branded restaurant website instead of a standalone ordering page
Better customer engagement tools
Stronger loyalty capabilities
Better operational analytics
Faster ordering experience
Improved website conversion
The restaurant also wanted greater visibility into customer behavior and direct-order performance.
Website Experience
Basic online ordering interface
Full branded SEO-optimized restaurant website
Online Order Growth
Standard ordering functionality
233.33% growth in online orders within 30 days
Average Order Value
Restaurant wanted stronger upsell flexibility
31% increase in Average Order Value
Website Conversion
Standard ordering experience
40% increase in visitor-to-order conversion
Customer Engagement
Restaurant wanted stronger retention tools
Integrated loyalty and customer engagement
Operational Analytics
Basic operational visibility
Deep customer and operational analytics
Fraud Protection
Limited operational visibility
100% drop in fraud cases
Restaurant Growth Focus
Transaction-focused
Revenue and retention-focused
Basic online ordering interface
Full branded SEO-optimized restaurant website
Standard ordering functionality
233.33% growth in online orders within 30 days
Restaurant wanted stronger upsell flexibility
31% increase in Average Order Value
Standard ordering experience
40% increase in visitor-to-order conversion
Restaurant wanted stronger retention tools
Integrated loyalty and customer engagement
Basic operational visibility
Deep customer and operational analytics
Limited operational visibility
100% drop in fraud cases
Transaction-focused
Revenue and retention-focused
- Saffron Indian Cafe Durham
Located in Saffron Indian Cafe, Saffron Indian Cafe is known for authentic Indian cuisine, curries, biryanis, tandoori dishes, and takeout-focused dining experiences.
As digital ordering became increasingly important, the restaurant wanted to improve direct online sales, increase customer retention, build stronger direct customer relationships, and improve profitability from online orders.
Website: https://www.saffrondurham.com/
Choose Online Ordering is built specifically for restaurants looking to grow direct online sales while maintaining ownership of customer relationships and operational visibility.
The platform includes branded restaurant websites, commission-free online ordering, loyalty programs, smart upsells, POS integrations, email marketing, real-time analytics, and multi-location support.
