Choose lets independent restaurants offer delivery directly from their own branded website while Uber handles last-mile fulfillment. You keep the customer relationship, control delivery economics, and build a sustainable path away from commission-heavy marketplace dependency.
40–60% lower effective delivery cost per order compared to marketplace commissions
Meaningful delivery volume shift to owned website within 3–4 months
Full customer data capture on every delivery order for remarketing and loyalty
Improved per-order delivery profitability through configurable fee structures
A sustainable long-term reduction in marketplace dependence
On Uber Eats, Uber owns the customer and the ordering experience. With Choose, you own both. Uber only provides the driver.
Identical to marketplace delivery from the customer's perspective — they order, a driver picks up, food arrives. The difference is they order from your website.
Uber's fulfillment pricing varies by distance and market. It's typically significantly lower than marketplace commission rates. Choose does not add commissions on top.
Yes. Dynamic contribution rules let you adjust cost sharing based on order value.
Common strategies: in-store signage, receipt inserts, social media promotion, website-only loyalty benefits, and first-order website promo codes.
Most restaurants see meaningful volume shift within 3–4 months of consistent promotion.
Yes. The Uber delivery integration is included. Uber's per-delivery fulfillment costs are separate and variable.
See how Choose helps restaurants offer delivery on their own terms.
