Shahi Grill Lawrenceville had built a loyal customer base through authentic Indian cuisine, family dining, and strong takeout demand.
As online ordering became a larger part of the business, the restaurant wanted to strengthen direct online sales while reducing dependency on third-party delivery marketplaces.
After transitioning from Clover Online Ordering to Choose Online Ordering, the restaurant transformed its online ordering experience into a significantly stronger direct revenue and customer engagement channel.
Before implementing Choose Online Ordering, Shahi Grill Lawrenceville was using "Clover Online Ordering".
A branded restaurant website instead of a standalone ordering page
Better customer engagement tools
Loyalty and email marketing capabilities
Greater visibility into customer behavior
Better operational analytics
Improved direct-order profitability
The restaurant also wanted stronger control over customer relationships while improving repeat ordering behavior.
Website Experience
Basic online ordering page
Full branded SEO-optimized restaurant website
Customer Engagement
Restaurant wanted stronger retention tools
Integrated loyalty and customer engagement
Email Marketing
Limited customer communication visibility
Email marketing and customer engagement tracking
Website Conversion
Standard ordering flow
40% increase in visitor-to-order conversion
Average Order Value
Restaurant wanted stronger upsell flexibility
38% increase in AOV
Online Order Growth
Standard ordering setup
162% growth in online order
Restaurant Growth Focus
Transaction-focused
Revenue and retention-focused
Basic online ordering page
Full branded SEO-optimized restaurant website
Restaurant wanted stronger retention tools
Integrated loyalty and customer engagement
Limited customer communication visibility
Email marketing and customer engagement tracking
Standard ordering flow
40% increase in visitor-to-order conversion
Restaurant wanted stronger upsell flexibility
38% increase in AOV
Standard ordering setup
162% growth in online order
Transaction-focused
Revenue and retention-focused
- Shahi Grill Lawrenceville
Located in Shahi Grill, Shahi Grill is known for authentic Indian cuisine, family-style dining, catering, and takeout-focused experiences.
As digital ordering demand increased, the restaurant wanted to build a stronger direct ordering ecosystem that improved customer retention, direct ordering profitability, website conversion, and operational visibility. The management team also wanted to reduce reliance on delivery marketplaces and build stronger direct customer relationships.
Website: https://theshahigrill.com/
Choose Online Ordering is built specifically for restaurants looking to grow direct online sales while maintaining ownership of customer relationships and operational visibility.
The platform includes branded restaurant websites, commission-free online ordering, loyalty programs, smart upsells, POS integrations, email marketing, real-time analytics, and multi-location support.
