Snappers Fish & Chicken had built a strong local customer base through quick-service seafood platters, chicken combinations, wings, and takeout-focused dining experiences.
As online ordering demand increased, the restaurant wanted to strengthen direct online sales while improving profitability and customer engagement.
After transitioning from Toast Online Ordering to Choose Online Ordering, Snappers Fish & Chicken transformed its direct ordering experience into a significantly stronger revenue and customer retention channel.
Before implementing Choose Online Ordering, the restaurant wanted:
Better upsell flexibility
Improved customer engagement visibility
Better operational analytics
Faster ordering experience
Stronger customer retention tools
Better website conversion optimization
The restaurant also wanted a more profitability-focused ordering experience that could help improve revenue per customer.
Online Order Growth
Standard ordering setup
205% growth in online orders within 30 days
Average Order Value
Restaurant wanted stronger upsell flexibility
18% increase in Average Order Value
Website Conversion
Standard ordering experience
22% increase in visitor-to-order conversion
Customer Retention
Restaurant wanted stronger retention visibility
Integrated loyalty and customer engagement
Checkout Experience
Standard ordering flow
Faster conversion-focused ordering experience
Fraud Protection
Limited operational visibility
100% drop in fraud cases
Restaurant Growth Focus
Transaction-focused
Revenue and retention-focused
Standard ordering setup
205% growth in online orders within 30 days
Restaurant wanted stronger upsell flexibility
18% increase in Average Order Value
Standard ordering experience
22% increase in visitor-to-order conversion
Restaurant wanted stronger retention visibility
Integrated loyalty and customer engagement
Standard ordering flow
Faster conversion-focused ordering experience
Limited operational visibility
100% drop in fraud cases
Transaction-focused
Revenue and retention-focused
- Snappers Fish & Chicken
Snappers Fish & Chicken is known for seafood platters, fried chicken combinations, wings, fast-casual dining, and high-volume takeout experiences.
As customer ordering behavior increasingly shifted online, the restaurant wanted to improve direct online sales, increase Average Order Value, improve customer retention, strengthen direct customer relationships, and improve operational visibility.
Website: https://www.snappersatl.com/
Choose Online Ordering is built specifically for restaurants looking to grow direct online sales while maintaining ownership of customer relationships and operational visibility.
The platform includes branded restaurant websites, commission-free online ordering, loyalty programs, smart upsells, POS integrations, email marketing, real-time analytics, and multi-location support.
